Harvard i-lab | Identifying the market for social ventures with Miguel Granier and Siddhartha Goyal

This is a discussion on the difference between identifying a market need and understanding actual demand when developing a social venture. Facilitated by Miguel Granier, Founder and Managing Director of Invested Development, social entrepreneurs and impact investors discuss how social entrepreneurs can truly understand social need and the demands of the impact economy, as well as how to skillfully and resiliently adapt their models as their understanding of these needs changes.